| Category (5 Ws) |
Checklist Points |
| Who |
- Identify target audience (age, location, interests)
- Website owner/management
- Competitor analysis
- User demographics & engagement
|
| What |
- Website purpose (informational, e-commerce, branding)
- Content types (blogs, products, services)
- Features (forms, search, chat, payment gateway)
- Key performance indicators (bounce rate, conversion, CTR)
|
| When |
- Last updated/redesigned date
- Peak visitor times & seasonality
- Content relevancy timeline
- Scheduled updates/maintenance
|
| Where |
- Traffic sources (organic, paid, social, referrals)
- Visitor locations (geography)
- SEO ranking & performance
- User drop-off points in funnel
|
| Why |
- User intent (research, purchase, support)
- Trust & credibility signals
- Reasons for bounce rate
- Conversion analysis
|